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Brand Voice Guide

How Paper Kite Studio writes for clients, collaborators and the public

Brand & Content Team · Paper Kite Studio · 2026-10-31

This guide sets the standard for every word Paper Kite Studio publishes or sends: website and project pages, proposals and decks, client email, social posts, and the briefs and reports we hand over. It is a working reference, not a manifesto. Before anything leaves the studio, a…

The guide has one owner, the Brand & Content Team, and one test: a reader should finish our writing knowing what we do, what happens next and what we need from them.

Who this applies to. Partners, producers, designers, writers, developers, interns and freelancers writing anything a client or the public will read — first drafts as much as final copy.

We write for four readers. Most studio writing is read by more than one; decide which is primary before drafting, and let that choice settle later questions about length and detail.

Readers outside this list — procurement, legal, accessibility auditors — get the same voice with less colour and more structure. When a document serves two readers, write for the one who decides and put the detail the other needs in a closing note.

Stormwater, Explained

Surface runoff, permeable paving, rain gardens and detention spaces — a public brief

Public Information Team · 31 October 2026

Rain that falls on roofs, roads and car parks has to go somewhere. Where the ground is sealed, that water cannot soak in where it lands. It becomes surface runoff: water that travels downhill across hard surfaces, gathering speed and whatever it picks up along the way.

How a neighbourhood collects, holds and releases that water decides whether a storm passes through harmlessly — or leaves flooded underpasses, backed-up basements and muddy, polluted streams behind it.

This brief explains four common measures — permeable paving, rain gardens, detention spaces and the runoff they all manage — and how they work together as one system.

When rain falls, it can do one of three things: soak into the ground, be taken up by plants, or run off the surface. On natural ground, most rain infiltrates and only a small share becomes runoff. On sealed surfaces — asphalt, concrete, compacted ground — infiltration is blocked…

Runoff matters for three reasons:

JORDAN ELLIS [Sample content]

Store Operations Lead — now moving into User Research Operations

jordan.ellis@example.com · +1 555 0142 · Portland, OR [Sample content]

PROFILE

Store operations lead moving into user research operations. Six years [Sample content] in high-volume retail built the habits this role runs on: interviewing customers one to one, mapping the service process behind their complaints, and closing feedback loops with a decision rat…

TRANSFERABLE SKILLS

CORE SKILLS

EXPERIENCE

Store Operations Lead — Northline Home & Hardware [Sample content]

March 2022 – Present [Sample content] · Portland, OR [Sample content]

FIELD STUDY 03 · OBSERVATIONAL RESEARCH REPORT

The Reading Corner on Alder Row

How a small, volunteer-run reading space is used, shared and valued across seven days — and what the next round of observation should measure.

1 Purpose and setting

The Alder Row Community Centre sets aside an 18 m² corner of its main hall as a free reading space: one armchair, two benches, a low table, a rug and about 420 donated books. It is open whenever the hall is open, 08:00–20:00, but staffed by a volunteer for only two hours a day.…

2 Research questions

RQ1 Use — Who comes to the corner, when, for how long, and what do they actually do there?

RQ2 Conditions — Which social and environmental conditions accompany sustained reading rather than brief browsing?

RQ3 Meaning — How do visitors themselves describe the corner's value, and where do quiet, sharing and space come into tension?

3 Hypotheses

Fictional document — every person, project and result below is illustrative

Profile

Research assistant with three years of applied experience across interview-based, survey-based and evidence-review studies of local public services. Runs fieldwork end to end: drafting instruments, recruiting and consenting participants, managing datasets, coding transcripts, an…

Research projects · three selected studies

Neighbourhood Transit Access Study SAMPLE CONTENT

Research Assistant (fieldwork and coding) · Jan 2025 – Aug 2025 · Qualitative

Mixed-method study of how residents in four outer-urban neighbourhoods reach work, school and health appointments when bus frequencies change.

Contribution Co-wrote the interview guide, conducted 18 of the 42 interviews, built the codebook with two colleagues, double-coded 20% of transcripts, and co-authored the methods chapter.

Result 42 interviews · 6 final themes · inter-coder agreement κ = 0.81 SAMPLE CONTENT

Campus Wellbeing Survey 2024 SAMPLE CONTENT